Aberdeen has an interesting demographic profile. Its population is somewhat older than the national average and a substantial proportion were actually born outside of Scotland. Most of the houses in Aberdeen are privately owned by there is a sizeable proportion that are rented from the council. Interestingly, according to Wikipedia, a postcode in Aberdeen has the second highest number of millionaires of any postcode in the UK. With its older population, people searching for financial advisors in Aberdeen are more likely to be interested in retirement and pension planning, particularly older and newer settlers in the area who may have a number of different pension schemes from previous employment. Others will be looking for mortgage advice to get onto the housing ladder.